Most Frequently Asked Questions
Digital marketing is a form of advertising that utilizes the internet to promote products and services. Digital marketing emphasizes various channels such a social media platforms, email, search engines, websites, and other applications to connect with potential customers.
Absolutely! A large fraction of users is online for most of their time. So, it is a great idea to exploit digital marketing to leverage online users.
Websites that are not regular in updating content are not likely to enjoy better sales as compared to regular ones. A website that is regularly updated shows to the users that the business is authentic. You should update your website with weekly blogs.
The strategy of content marketing includes a calendar plan for building an audience. It involves establishing objectives, a mission statement of content writing, creating a buyer journey map, and developing plans for generating, promoting, and analyzing how content marketing performs.
Various elements of your digital marketing mix such as email and social media rely heavily on delivering useful and effective content to your audience. Although media galleries, podcasts, and video outlets are other options, a blog is the most useful tactic to engage the user and educate them.
Well, it’s the most debated question. Short-form content looks good on social media channels, where your audience wants to browse quickly. Whereas, long-term content is more likely to perform better on search engines as they allow in establishing expertise.
For that, you have to invest your time and resources in generating stellar and great headlines. They are the key to attract people to read, listen, or watch your content. You can connect with us to get high-quality content.
There is no doubt that the majority of people prefer to sit at home and search for products or services online. Therefore, search engines are crucial to boosting up your web traffic. Those businesses that appear in the search engines are able to leverage SEO to its best.
Local SEO is the optimization of your website or any online property for local search results to generate and increase your website traffic. It assists in promoting the products and services of your business to local customers.
Keywords are the words or phrases that are used by the searches to find relevant images, pages, videos, documents, or any other kind of information while searching for any product, service, knowledge, or answer. SEO professionals always optimize the content for search engines by integrating keywords in it.
PPC stands for pay-per-click and it is an essential way of purchasing web traffic. Under this, advertisers have to pay a fee for each click on the ad. The most prominent form of PPC is search engine advertising, however various other channels such as Facebook now offer PPC ad models.
Native advertising is a form of paid advertising where the ads match the form and function of the platform where it appears. Although PPC and social media ads are qualified native advertising techniques, articles published or promoted on editorial platforms are the most prominent in native advertising. The two main reasons for the steady growth of native advertising are:
(1) It’s not ignored by people like display ads.
(2) It’s not omitted by ad blockers.
You may have heard about advertorial, that is, an advertisement that acts as an editorial. Sponsored content is a contemporary relative to advertorial, where the content is published on behalf of the sponsor. It is inclined towards native form and its creative portion may be generated by the brand or the publisher. Various publishers generated segments that are devoted to writing as well as designing sponsored content which ranges from articles to videos and infographics.
All our projects are completely custom-made. Therefore, it is hard to give you exact figures. Currently, we are working with companies whose budget ranges from a few hundred pounds to a few thousand per month. We tend to adjust our work volume, strategies, and timescale based upon the provided budget.
We are blessed with numerous software licenses. We prefer to use the best of the tool to endeavor excellent outputs, therefore we do not promote the use of a single tool or a standard set of tools.
Millions and billions of people spend the majority of their time on social media platforms, which means that your prospects are majorly active on social media. Businesses that recognize the power of social media marketing and that invest resources and time in it can interact with the prospects, generate sales, boost awareness, increase traffic, earn the trust of customers, and much more.
We find it by considering the topmost social media platform in terms of active users. These are Facebook, Instagram, Twitter, Linkedin, and Pinterest. Next, we identify which platform your audience spends most of their time. We then determine the type of content you will share in the social media platform by researching the behavioral patterns and demographics of the users.
Simply offering a newsletter to expand your email list is not a wise choice. It’s preferable to be regular in updating your subscribers with fresh content, products, events, and so on. That’s where you’d need a newsletter.
It’s a complex question, but its answer is very simple: create value. Convince your customers by making promises and communicating with them on an emotional level. We can help you in creating a website that connects you with your audiences.
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