Kelly Agency is a leading fundraising firm that helps organizations to achieve their fundraising objectives. The firm has an in-house team of experienced professionals who can guide businesses through the highs and lows of nonprofit operations.
Their operations were going smooth, but with the emergence of technological trends, the client identified that digital marketing was essential for promotions. But, they were going with old-age promotions.
Since most of their patrons have adopted digital mediums, the firm started losing its hold on the market. Hence, the company was looking for an integrated digital strategy that would produce impressive results.
They contacted WeAgency for helping them to increase their online revenue and to get substantial customers.
Objectives
We at WeAgency, carefully understood their problem and worked by keeping the following objectives in our mind.
- To develop and execute an integrated digital strategy that can help the organization to achieve fundraising goals and make best use of available marketing resources.
- To install a tracking and measurement system that could easily and exactly track the ROI on marketing expenditures
- Increase new customer acquisition
- Increase the size of the average transaction.
- Grow subscribers by creating a subscription program for regular supporters of the Kelly Agency.
How the Objectives Were Achieved?
Here’s what our digital marketing geniuses did to achieve the company’s objectives without breaking their bank.
- We devised a comprehensive web marketing strategy that effectively addressed the areas of conversion optimization, traffic generation, and customer lifetime value optimization.
- We built a metrics dashboard and an advanced reporting system
- We effectively introduced novel traffic sources including Google AdWords and Facebook Advertising campaigns to significantly increase the existing traffic.
- We prepared and launched a social media campaign that displayed their prize homes, allowing the whole community to be engaged while reaching a new audience.
- Our Paid marketing experts developed high-converting landing pages on a flexible platform that need internal IT resources.
- We conducted Conversion Rate Optimization and A/B split testing on some of the important conversion pages and shopping cart so that customers’ value and conversion rates may be significantly increased.
We increased the subscribers via subscription program and remarketing to target one-time purchases or visitors with attractive offers.
Key Results
Our professional, reliable, and cost-effective marketing services helped Kelly Agency to get a multitude of lucrative results like;
- Revenue increased by nearly 50% annually
- Unique Visitors grew by nearly 60% yearly
- The value of average order improved by nearly 6% yearly
- Our subscription program grew subscribers up by 40% annually